Fix What's Broken Before You Redesign
Most redesigns fail because teams rebuild on broken foundations. Our 9-point audit uncovers conversion killers, funnel leaks, and usability gaps — before you touch a wireframe.
The Checklist
9 Areas That Make or Break Conversions
Each section maps to a stage in the user journey. Work through them in order, or jump to your highest-traffic bottleneck first.
01 — Content & Microcopy
Say the Right Thing
Words close deals. Vague copy loses users at every step of the funnel.
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Button labels are action-specific ("Send Money", not "Submit")
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Plain language a first-time user understands
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Error messages explain what went wrong and how to fix it
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Reassuring microcopy under every high-stakes CTA
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Empty states written helpfully, not left blank
02 — Navigation & IA
Get Them There Fast
If users can’t find balance, history, or support within 10 seconds, you’ve lost them.
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Primary navigation consistent across every screen
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Most-used features where the thumb naturally rests
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Clear route back to the previous screen always visible
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Search returns relevant results, not a blank screen
03 — Landing Page
One Clear Direction
More than one CTA above the fold means zero
clear direction for the user.
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Headline communicates value in under 5 seconds
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One CTA above the fold — not three competing ones
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Message matches the ad or link that brought them here
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Trust signals visible early — testimonials, logos, guarantees
04 — Accessibility
Include Everyone
Inaccessible products don’t just fail users — they fail compliance and rankings too.
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WCAG 2.1 AA color contrast standards met
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Every element navigable by keyboard alone
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Screen readers interpret every label and form field
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Errors communicated beyond color for colorblind users
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Multiple languages supported for target markets
05 — Call to Action
Make the Ask Count
“Start My Free Trial” beats “Start Free Trial.” First person wins every time.
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Every CTA is action-oriented and in first person
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CTA button contrasts enough to be immediately visible
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Secondary CTA for users not ready to convert yet
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CTAs repeated at logical scroll points on long pages
06 — Page Speed
Don't Make Them Wait
Test on Slow 4G — that’s what most of your mobile users actually experience.
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Lighthouse audit run on every key funnel page
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LCP (Largest Contentful Paint) under 2.5 seconds
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CLS (Cumulative Layout Shift) below 0.1
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Tested on mobile with throttled connection
07 — Mobile Experience
Thumb-First Design
Watch a stranger use your mobile funnel. Say nothing. You’ll see everything broken.
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Entire funnel tested on a real device, not simulation
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All tap targets at least 44×44px
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Checkout completable in one hand
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No modal blocks the CTA on small screens
08 — Trust & Credibility
Earn the Conversion
Hiding your refund policy doesn’t prevent refunds. It just prevents conversions.
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SSL certificate active and padlock visible
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Payment logos and security badges near the CTA
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Real reviews or case studies close to conversion point
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Refund and cancellation policy easy to find
09 — Revenue Impact
Fix What Pays First
Test one thing at a time — two changes means you’ll never know what worked.
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Each issue scored High / Medium / Low by conversion impact
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High-traffic, high-drop-off pages fixed first
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A/B testing one change at a time
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30-day re-audit date set to measure improvement
Pro Tips
Insider Advice From the Audit Trenches
CTAs
“Start My Free Trial” consistently outperforms “Start Free Trial.” First person creates ownership — the user feels it’s already theirs.
Page Speed
Don’t test on fast WiFi. Test on Slow 4G. That’s what most real mobile users experience — and where you’re losing them silently.
Mobile Testing
Watch a stranger navigate your funnel on mobile. Say nothing. 5 minutes of observation beats weeks of heatmap data.
Refund Policy
Hiding your refund policy in the footer doesn’t prevent refunds. It prevents conversions. Surface it near the buy button.
A/B Testing
Test one change at a time. Two simultaneous changes means you’ll never know which one moved the needle.
CTAs
More than one CTA above the fold means zero clear direction. Force a single decision. Simplicity converts. Optionality paralyzes.
Design Philosophy
The UX Principles Behind Every Fix
Great audits are grounded in the psychology of how people actually make decisions.
Decision Making
We simplify every choice so users always know exactly what to do next. Friction kills conversions; clarity creates them.
Peak-End Rule
We make the most critical and final moments of every
experience truly memorable. Users remember peaks
and endings, not middles.
Scarcity & Urgency
We design cues that motivate users to act without
feeling pressured. Authentic urgency, never
manufactured anxiety.
Framing
We present information so the right choice feels
obvious. How you say something matters as much as
what you say.
Usability Heuristics
We follow proven design standards so every interface
feels instantly familiar. No learning curve means no
abandonment.
Social Proofing
We place real trust signals exactly where users need
confidence to convert. The right proof at the right
moment is everything.
How It Works
From Audit to Action in 4 Steps
The best redesigns start with clarity, not creativity. Here’s how we get
you there.
Map Your Funnel
Identify the pages and flows with the highest traffic and the highest drop-off rate.
Run the Checklist
Work through all 9 sections. Score each issue by revenue impact: High, Medium, or Low.
Fix by Priority
Start with high-traffic, high-impact pages. A/B test one change at a time.
Re-Audit in 30 Days
Measure improvement against your baseline. Then repeat for the next priority tier.
What Our Clients Say
Trusted by startups and growing businesses worldwide here’s what our clients say about working with AI-IoT Geeks.
20+ Happy Clients
Across Globe
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Operations Manager
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Co-Founder
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Product Manager
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Manager
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School Administrator
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Technical Director
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Program Manager
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Omar AlShubrumi
Head of Product
The Best Redesigns Start With Clarity, Not Creativity.
Stop guessing what’s broken. Run the audit, fix what pays, then redesign from a position of knowledge.